B2B SaaS buyers arrive well-researched and more than halfway through the buying process before even speaking to your sales team.

And yet, buying decisions—typically involving 6-10 stakeholders and described as “difficult” by 77% of them—often drag on to the point of no decision.

This is where decision-stage content becomes your sales and marketing teams’ trusted sidekick. It:

  • Shows decision-makers how your solution maps to their pain points and priorities

  • Helps them align internally

  • Speaks for your solution even when you’re not in the room

If you’re overwhelmed by content demands from sales, struggling to tie marketing efforts to the pipeline, or eager to add value to individual stakeholders within a buying group, I’ve got you covered.

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Buyer enablement content

  • For B2B SaaS companies that need bespoke, consensus-building assets to help champions win internal buy-in, where:

    • Buyer champions struggle to win over finance, IT, legal, or other decision-makers within the buying group

    • Deals stall due to unaddressed stakeholder priorities

    • Champions need ready-to-share content to push the solution internally

  • May include (but not limited to):

  • Starting at €1,200 per asset, with scope adjusted for research, stakeholder needs, and messaging complexity.

Content services

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Bottom-of-funnel content

Get in touch
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Decision-stage content strategy

  • For go-to-market teams that know late-funnel assets are missing but aren’t sure where the gaps are, or what to prioritize, where:

    • Teams are stuck in “waterfall” handoffs instead of collaborating around the buyer journey

    • Marketing produces content that sales doesn’t actually use

    • There’s no central hub for customer-facing sales enablement content

  • May include (but not limited to):

    • Content gap analysis

    • Buyer journey mapping

    • Creation of a sales enablement content library

    • Content playbook

    • Messaging refinement

  • Strategic projects start at €2,000, with pricing tailored to scope.

Need ongoing support?

I offer monthly retainers for teams that need consistent late-funnel or buyer enablement content and/or a trusted strategic content partner.

Retainers are tailored to your needs and typically include a 2-3 high-impact assets per month.

Let's talk

How I get it done

  • 1. Discovery call & priorities

    We’ll align on goals, scope, and timelines in a quick call. I’ll also request existing resources (e.g., sales decks, product docs, messaging guidelines, case studies, or customer research) and, if necessary, arrange SME interviews.

  • 2. Research & drafting

    I combine competitor research, industry reports, SME insights, and the information your team has shared to draft the content. I adapt to your workflow—not the other way around—so stakeholders stay in the loop without extra effort on your side.

  • 3. Review & feedback

    You’ll receive a clean draft with notes on where SME or stakeholder input is most valuable. You can review it, share feedback, and I’ll handle unlimited revisions for 14 days post-delivery so you always get a final asset you’re fully confident in.

  • 4. Final delivery

    Once approved, I’ll deliver the final version in the format that works best for your team.

Companies I’ve worked with

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What working with me looks like

“Derya has a real gift for creating thoughtful content that speaks directly to customer needs and highlights where we bring the most value. She worked closely with our sales team to make sure her buyer-enablement and BOFU content was not just high-quality, but also truly useful in the selling process.”

- Edward Angstadt, VP of Marketing @ Creatopy

“I worked with Derya for years and she really is a wonderful writer to work with. Derya is great with deadlines and generally is just a pleasure to work with.

- Olivia Ferrucci, Editor-in-Chief @ Adolescent Content agency

Let’s create content that closes deals.

Let me know how I can help, and I’ll reply within two business days with the next steps.

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