Hi, I’m Derya
My career in content marketing has humble beginnings. I launched my first blog at the ripe age of 12, later segueing into writing feature articles for lifestyle magazines through my teens and early twenties.
I quickly realized that my passion for writing was twofold: I loved the art of stringing sentences together, and I was fascinated by the people behind my pieces—the “why” behind their patterns, choices, and motivations.
That curiosity earned me a BSc in Business Administration with a minor in Evolutionary Psychobiology, and an MSc in Business Administration with a specialization in Digital Marketing, both from the University of Amsterdam.
Shifting my focus to the tech industry during the pandemic, I started working with international B2B SaaS start-ups, scale-ups, and software consultancies as a content marketer. This is where I’ve funneled my joint passion for psychology, writing, and business for over 5 years.
During this time, I’ve written content across all formats and for every stage of the funnel. And what I kept noticing was that the content with the most significant impact—the kind that moves decision-makers toward a confident purchase, or supports existing customers in expanding their use—was often overlooked.
That’s why today, I focus on all things buyer enablement and bottom-of-funnel content. I create and strategize the assets that keep indecision at bay and give B2B SaaS buying groups the confidence needed to move forward without constant hand-holding from sales.
Fun facts, quirks, and oddities
I’ve lived in four countries and had a one-year stint as a digital nomad fresh out of uni, so adaptability is my bread and butter.
I walked a marathon out of boredom. My next goal? Hit 100’000 steps in one day in 2026.
I’ve been wearing red polish for the past 6 years and feel physically sick when I try any other colour (does anyone know what this is called?)
I swam with eagle rays, sea lions, sharks, and turtles in the Galapagos (aka the highlight of my life).
I’m a crazy cat lady. I spend my free time petting and feeding strays.
Brands I’ve worked with
What others say…
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Derya was responsible for creating content in the technology B2B vertical. She produced high quality thought leadership pieces which helped to convey Trifork's story to the market. Derya would be an asset to any B2B company.
Izaac Somers
Head of Marketing
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![A logo featuring a stylized circular arrow design with shades of black, green, and gray, and the word 'fastenergy' next to it.]()
Derya has a real gift for creating thoughtful content that speaks directly to customer needs and highlights where we bring the most value. She worked closely with our sales team to make sure her buyer-enablement and BOFU content was not just high-quality, but also truly useful in the selling process.
Edward Angstadt
VP of Marketing
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I worked with Derya for years and she really is a wonderful writer to work with. Derya is great with deadlines and generally is just a pleasure to work with.
Olivia Ferrucci
Editor-in-Chief
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Derya is easily one of the best content writers I’ve partnered with. Not only for the quality of her work, but also in her ability to strategically present information in a way that makes sense to the reader. Writing great content is hard enough, but writing it so it meets buyers where they are, giving them just the right amount of detail to move them to the next step, is quite difficult to master. That comes naturally to Derya.
Stephanie Barnes
Senior Product Marketing Manager at Quantive
