Turn hesitation into buyer confidence with decision-stage content

Most B2B SaaS deals involve 6–10 stakeholders. 77% of them find the process difficult. And 86% of deals stall—often to the point of no decision.

The right late-stage content reduces friction within the buying group and helps champions get to “yes,” faster. It maps your product to stakeholder incentives, aligns the group, and speaks for your solution even when you’re not in the room.

If you’re overwhelmed by asset requests from sales, struggling to tie marketing efforts to the pipeline, or eager to create content that engages stakeholders, I’m here to help.

Brands I’ve worked with

Collection of logos in black and white, including 'creatopy', 'Quantive', 'TRIFORK', 'Altura', 'iwinback', and 'aOLESCENT.'

Content services

Bottom-of-funnel content
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Who it's for

B2B SaaS companies that need strong decision-stage assets to win over prospects, where:

Prospects often request additional proof after demos
Competitors’ case studies or ROI tools look stronger
Prospects lack confidence in implementation or outcomes

Deliverables can include

Feature or integration deep-dives

Example: How Creatopy’s integrations simplify ad design workflows

Case studies

Example: Flexibility and scalability for 1.5 million subscribers

Buyer guides

Example: Buyer’s guide: choosing the best creative automation tool

From €650 per asset, with scope adjusted for research depth, subject-matter complexity, and scope length

Buyer enablement content
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Who it's for

B2B SaaS companies that need consensus-building assets to help champions win internal buy-in, where:

Buyer champions face pushback from finance, IT, legal, or other stakeholders
Deals stall due to unaddressed stakeholder priorities
Champions need ready-to-share content to push the solution internally

Deliverables can include

Stakeholder-specific guides

Example: How Operational Leaders Can Drive Excellence With OKRs

Objection-handling FAQs
ROI explainers

From €650 per asset, with scope adjusted for research depth, subject-matter complexity, and scope length

Decision-stage content consulting
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Who it's for

B2B SaaS companies that know late-funnel assets are missing but aren’t sure where the gaps are or what to prioritize, where

Teams work in “waterfall” handoffs instead of collaborating around the buyer journey
Marketing creates content that sales don’t use
There’s no central hub for customer-facing sales enablement content

Projects can include

Late-stage content audit
Decision-stage content roadmap
Customer-facing sales enablement content library

Bespoke pricing—contact for a tailored quote

Let's get started

Need ongoing support?

I offer monthly retainers for teams that need consistent bottom-of-funnel or buyer enablement content. Retainers are tailored to your needs and typically include 2-3 high-impact assets per month.

Work with me

How I get it done

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01

 Kickoff

We’ll hop on a quick call to align on goals, scope, and timelines. I’ll then send over a proposal outlining my approach, pricing, and engagement scope. A confirmed deposit secures your spot and locks in the start date.

02

 Research & collaboration

I pull insights from your go-to-market team and market—SME interviews, internal resources, competitor research, industry reports, community discussions—and shape it into a clear path forward for your buyers.

03

Development & feedback

I’ll send over the first version of your scoped deliverable—whether that’s a content asset, roadmap, audit—ready for review and feedback. I offer unlimited refinements for 14 days post-delivery so you’re fully confident in the final result.

04

Wrap-up & next steps

Once everything’s okay on your end, I’ll send over the final version in the preferred format and handle the wrap-up—any quick walkthroughs and next-step recommendations, if relevant—so nothing’s left hanging.

In their words…

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    Derya was responsible for creating content in the technology B2B vertical. She produced high quality thought leadership pieces which helped to convey Trifork's story to the market. Derya would be an asset to any B2B company.

    Izaac Somers

    Head of Marketing

  • Logo with a circular design in black, green, and gray colors.

    Derya has a real gift for creating thoughtful content that speaks directly to customer needs and highlights where we bring the most value. She worked closely with our sales team to make sure her buyer-enablement and BOFU content was not just high-quality, but also truly useful in the selling process.

    Edward Angstadt

    VP of Marketing

  • Red text on a black background displaying 'ADOLESCENT'.

    I worked with Derya for years and she really is a wonderful writer to work with. Derya is great with deadlines and generally is just a pleasure to work with.

    Olivia Ferrucci

    Editor-in-Chief

  • Close-up of a black logo with the word 'quantie' and a circular icon representing the letter 'q' on a white background.

    Derya is easily one of the best content writers I’ve partnered with. Not only for the quality of her work, but also in her ability to strategically present information in a way that makes sense to the reader. Writing great content is hard enough, but writing it so it meets buyers where they are, giving them just the right amount of detail to move them to the next step, is quite difficult to master. That comes naturally to Derya.

    Stephanie Barnes

    Senior Product Marketing Manager at Quantive

Let’s create content that closes deals

Let me know how I can help, and I’ll respond within 24 hours with the next steps.

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